The term “financial literacy” slowly came on to the scene about 15 years ago. Before that there was little discussion about the need for financial literacy for today’s youth, millennials or the general population at large. Man, have things changed.
Since that time there’s been billions of dollars spent on financial literacy efforts by non-profits, financial institutions and government entities. All well-intended but with little change in financial behavior.
Traditional financial literacy is boring. The two words “financial literacy” are two words that should never go together. It sounds like and is education. There’s a big emphasis on credit scores, APR’s (annual percentage rates), budgeting and how to be a good spender. Today’s financial literacy is a cause for yawning, leaving a workshop early or not showing up at all.